THE STORY:
I started at Apple in 2009, right as the world was unraveling; the housing market had collapsed, optimism was in short supply, and the future felt fragile. But inside Apple’s orbit, it was a different story. Every year brought a new miracle device—the iPhone 3GS, the iPad, the unibody MacBook Pro, those glass-and-aluminum iMacs that looked like they’d dropped in from a very promising future where anything was possible.
The energy was electric. People were going back to school with these machines in their backpacks, trying to rebuild their lives. And working there—being part of that—came with this strange kind of reverence. The way the products worked felt like magic, and by proximity, the people building them carried a bit of that mystique too.
THE WORK:
These photographs are from my time there (the ones Apple approved to be published). Headshots of the people I worked with—brilliant, obsessive, and some of the best people I've ever known. Launch events that felt more like midnight mass than tech rollouts. There was a sacred chaos to it all, and I was there with my camera, trying to hold onto it. What most people saw was the polished keynote version of Apple employees; what I saw was the heartbeat behind the curtain. Between the fluorescent hum of lights and the chaotic roar of the Apple Store, there were human moments—small, unrepeatable, and profoundly real.
Because the soul of Apple, was the people.
That’s what I tried to capture. That’s what’s here.
YEARS 2009 - 2010
YEARS 2016 -2018
